I’ve spent nearly 20 years garnering digital content strategy and design experience, in both marketing and UX/product spheres. I’ve taken leading roles in helping companies develop strategic, data-driven content solutions designed to meet client needs and business goals while building brand equity. I've collaborated with diverse groups of cross-functional stakeholders from internal teams (e.g. product, research, design, development, marketing, communications) and agency partners working on a range of innovative, accessible, client-centric digital initiatives at the convergence of creativity and technology, all the while planning and producing engaging content designed to inform, facilitate, and inspire.
I thrive on fostering understanding through well-informed customer experiences and on communicating technical details in ways that engage users and prompt action. I have the creative as well as the technical foundation needed to create compelling and functional content that connects with target audiences. I am at my best when collaborating with diverse teams of business stakeholders and cross-functional digital experts working with a common purpose on a path of continuous optimization in response to client feedback and changing needs and requirements. |
Content fuels the engine driving the digital worldBrands spend 25%-43% of their marketing budget on content, yet only 23% of CMOs feel they are producing the right information for the right audience, and delivering it at the right time and correct format." (Source: Business2Community) Effective content strategy helps scale ongoing content development and management through the thoughtful integration of people, process, and technology across your organization to maximize the value of the core business asset that is its content. Success here requires a deep understanding of your audiences and how they relate to your brand in order to facilitate their ability to learn and take action.
I work with my clients to create authentic, engaging, and relevant stories, communicating with audiences across digital channels in an effort to meet their needs and build lasting relationships in alignment with an organization’s strategic goals. Content-driven experiences support deep engagement by putting the needs of users at the forefront and providing valuable, personalized content that is accessible, relevant, and useful. I help my clients effectively communicate their brand promises using a consistent and distinctive voice that customers can easily recognize and identify with. Great content connects a business' value to its customers' needs. Its resonance can and should be tested, measured, and optimized to ensure maximum ROI. |
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Just some of the ways I can help meet your content needs
Content Strategy & Operations
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Copywriting & Editing
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Internal & External Communication
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Some of the brands I've worked with
"Joe's combination of creative impulse and analytical mindset allowed him to contribute to our marketing in many ways, from strategy to project management to production, strengthening the foundation of our efforts.”